Ford expects best hybrid month ever

It seems all that Ford had to do was put their new hybrids on the showroom floor and stand back. Customers were buying Ford’s ‘Built by Michigan’ C-Max Hybrids, C-Max Energi plug-in hybrids and Ford Fusion hybrids at a record pace in November, the first full month the cars were available on dealer lots.ford-hybrid
November was Ford’s best hybrid sales month ever with more than 6,000 units sold, and the Dearborn automaker expected to capture an all-time-high 11 percent share of the electrified vehicle market — an increase of more than fivefold this year alone, according to news reports.

Dealers can’t keep the all-new Fusion Hybrid and C-MAX hybrids in stock, and they are currently the fastest-turning nameplates in Ford showrooms. All three of the best-selling models are assembled at Ford plants in Michigan. Ford is now beating Toyota in fuel economy in every segment where both compete, and customers are noticing.

“Our electrified vehicles are a great symbol of how Ford is delivering leading fuel economy across our lineup — something that’s driving more and more customers to switch to us from Toyota and others,” C.J. O’Donnell, marketing manager for Ford electrified vehicles, said in a company statement. “We’re providing our customers the power to choose from a suite of electric vehicles that offer leading fuel economy, performance and technology—at a perfect time when nearly all customers are prioritizing fuel economy and more than 60 percent are considering hybrids.”

Ford sales got another boost late in November when General Electric bought 2,000 Ford C-Max Energis for its corporate fleet. GE now owns more than 5,000 vehicles with alternative powertrains, with a goal of converting half of its global fleet to alternative fuels, a total of 25,000 vehicles.

What’s in it for GE (in addition to the fuel savings, of course)?
Well, Ford will help market GE’s WattStation EV charger, which uses smartgrid technology and comes with an app to help customers locate charging sources.
In addition, Ford and GE will work with researchers from the Georgia Institute of Technology to study how GE employees drive and charge the plug-in hybrids to come up with new ways to improve performance and efficiency.

Source: CBS Local and J.D. Power