Leave it to Cadillac to put luxury into the electric vehicle!
“Plug-in power meets traditional American luxury” is the way our friend and Detroit Free Press reporter Nathan Bomey described GM’s introduction of its Cadillac ELR at the North American International Auto Show in Detroit last week.
The battery-driven coupe based on the same technology in the Chevy Volt “catapults GM into direct competition with luxury electric vehicles such as the Tesla Model S and Fisker Karma,” Bomey said. “It could also lure environmentally conscious luxury buyers who have previously favored Audi, BMW and Mercedes-Benz.”
Made at GM’s Detroit-Hamtramck plant that also produces the Volt, "It really expresses and oozes at every pore what we want Cadillac to be," Mark Adams, executive director of Cadillac global design, said in the Free Press story. "There is no other vehicle like this in the world."
For Cadillac, the ELR is "a statement car," GM CEO Dan Akerson said.How is the ELR different than a Volt? GM is amping up the interior finishes, performance features and exterior design.
The most outrageous feature? Check out the power-assisted cupholder."Only in America," joked Cadillac public relations manager David Caldwell.