Who’s laughing now? Ford’s take on Cadillac’s 'Poolside'

Wasn’t that hilarious? That ad for the Cadillac ELR that they ran during the Superbowl (and that we linked to in our February newsletter)?

While some of us thought it was a very funny take on the common stereotype of Cadillac customers—and let’s give props to the GM ad folks who showed themselves willing to play with that image—and it did give some very welcome attention to the ELR, which, ahem, is manufactured here in Michigan.

But lots of other people didn’t think it was so funny.

Now Ford has come up with a parody that we like a lot, putting some attention on both local food grown in real Detroit dirt, and Ford’s growing electric vehicle lineup.

In the video, titled “Upside,” (get it?), Pashon Murray, founder of Detroit Dirt (http://www.detroitdirt.org) explains why she collects food scraps and manure, why she works so hard for dirt, trying to make the world a better place with locally grown food. Then she unplugs her CMax Energi and drives away.

What’s not to laugh about?